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Merchantwise scores Aussie Yo Gabba Gabba! deals

The colorful characters of Yo Gabba Gabba! will soon be gracing shelves Down Under, thanks to a raft of deals sealed by Aussie licensing agent Merchantwise.
February 5, 2009

The colorful characters of Yo Gabba Gabba! will soon be gracing shelves Down Under, thanks to a raft of deals sealed by Aussie licensing agent Merchantwise.

New partners include Funtastic (footwear and fashion accessories), which will also be distributing toys from Spin Master, Caprice (bedding), Hunter Leisure (stationery, arts and crafts) and Brand Direct (swimwear and headwear). Simon & Schuster, meanwhile, is handling publishing and ABC Roadshow now holds DVD rights.

Australia will also be debuting the Yo Gabba Gabba! Live Show, starring DJ Lance Rock and featuring a local band and guest stars, premiering at the Sydney Olympic Sports Centre on May 15, 2009, which will also head to Brisbane and Melbourne.

All major Australian retailers are on-board to support the master toy line, with department store Myer launching an exclusive children’s fashion program across all its stores in March.

ABC Australia and Nick Australia have also picked up the second season, set to air later this year.

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