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Kidz Bop amps up online promo efforts with new album release

With the recent release of the by-kids-for-kids pop music album Kidz Bop 15, KidzBop.com has launched an interactive music platform on its website.
February 5, 2009

With the recent release of the by-kids-for-kids pop music album Kidz Bop 15, KidzBop.com has launched an interactive music platform on its website.

The site features a free download of a sing-along version of the album’s first single ‘Let It Rock,’ to be used with the Kidz Bop Video Karaoke Maker, where budding young talents can upload their own karaoke versions of Kidz Bop songs. A deluxe edition of the album is also set for digital release on iTunes, which will also feature two bonus tracks.

The parent-approved brand targets kids ages five to 12 and the album series has sold 11 million CDs since its launch eight years ago.

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