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HIT extends licensing deals with MV Sports

HIT Entertainment's boy brands will continue getting the wheeled-toy treatment in the UK.
February 5, 2009

HIT Entertainment’s boy brands will continue getting the wheeled-toy treatment in the UK.

The licensor has renewed and extended its partnership with MV Sports for Thomas & Friends. MV is set to launch a range of wheeled toys to coincide with the debut of Thomas’s new CGI series and Bob the Builder’s 10th anniversary this year.

HIT has also inked a deal with the licensee for Fireman Sam. MV is on-board to develop new ranges and retail initiatives throughout the year to correspond with the launch of the new Sam CGI series.

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