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Hasbro named master toy and game partner for Sid the Science Kid

Pawtucket, Rhode Island-based toyco Hasbro has been granted master toy and game rights to The Jim Henson Company's Sid the Science Kid.
February 4, 2009

Pawtucket, Rhode Island-based toyco Hasbro has been granted master toy and game rights to The Jim Henson Company’s Sid the Science Kid.

The preschool educational series, which has been airing daily on PBS Kids, promotes exploration, discovery and science for young minds, with curiosity themes also inherent in Hasbro’s Playskool brand, under which product will rollout this coming fall. The deal between the two companies is a four-year license.

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