To rep the international version of Japanese property MoshiMoshiKawaii in Spain and Portugal, Plus Licens has struck a deal with Mendía Licensing.
The property, which already has a publishing program in the French market, is in the moving into other territories such as Russia, where Astrel will launch Moshi titles this coming spring. Meanwhile, a merch program with key product categories is being rolled out in France, as well as in Nordic countries and Russia.
Mendía Licensing, based in Calonge, near Barcelona, was founded by Sofia Noguera in 2002, former MD of CPLG in Spain and Portugal. Mendía reps international brands including Felix the Cat and Garfield.