It only takes a little effort to have a big impact – that’s the message that Scholastic Media and specialty toy retailer FAO Schwarz are hoping to get across in a new national campaign, Clifford’s Be Big Fund that’s launching in time for Valentine’s Day.
Scholastic and FAO hope to raise awareness around how Clifford’s big ideas (share, help others, be kind, be responsible etc.) can help make the world better. And the Be Big Fund will seek to reward and provide resources for communities to act on those big ideas.
FAO is carrying exclusive Be Big Clifford plush at its stores and Macy’s boutiques across the US. Starting February 5, the Manhattan flagship store will highlight the promotion in its windows and host an official celebration in NYC on February 11. The toy retailer plans to donate 10% of net proceeds from the sale of its Be Big products to HandsOn Network, a volunteer-management organization the equips, mobilizes and inspires people to take action.
At www.scholastic.com/cliffordbebig, users can create and send an e-card to Clifford for Valentine’s Day, and for every card delivered through February 28, Scholastic will donate US$1 to the fund. Come the fall, it’ll launch a PSA campaign and mount a large-scale volunteer program to act on the big ideas.