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Big & Small debuts on Treehouse, posts strong UK performance

Kindle Entertainment, 3J's Entertainment puppet-centric co-pro about two best friends and their opposite characteristics, Big & Small is being readied for its Canadian debut this month on Treehouse, while pulling down solid ratings and new licensing deals in UK.
February 2, 2009

Kindle Entertainment, 3J’s Entertainment puppet-centric co-pro about two best friends and their opposite characteristics, Big & Small is being readied for its Canadian debut this month on Treehouse, while pulling down solid ratings and new licensing deals in UK.

Treehouse is bowing the UK-Canadian preschool series, made in association with Treehouse and Studio 100, on February 23 at 11:45 a.m., and plans to air it on Wednesday, Friday, Saturday and Sunday.

Meanwhile, the 52 x 11-minute series continues to be a strong performer on its first network home CBeebies, coming in first in its daily timeslot on UK kids TV for four to nine year olds at 8:10 a.m. local time. Since it first went to air on October 6, 2008, it increased audience share for the slot by 50%, going from 107,000 kids to a sizeable 147,000 on December 19. It also saw a significant increase among parents at home with kids between ages zero to three, posting growth from 55,000 to 104,000.

And Start Licensing, which is handling the property’s L&M activities in the UK, has inked a deal with Jumbo that will see a range of puzzles hitting retail shelves this summer, to be followed later in the year with games and plush toys. Start is in discussions with other partners to expand into major categories including publishing, gaming, confectionery, lunchware and apparel.

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