AGP launches Maryoku Yummy range at Tween Brands stores

January 29, 2009 by Emily Claire Afan

Just in time for Valentine’s Day, American Greetings Properties is introducing products based on Maryoku Yummy to about 600 Tween Brands stores across the US, including Limited Too and Justice.

The collection includes a variety of fashionable and colorful accessories and novelty items based on the wish-granting girl-skewing property. Collectible mini and large character plush, collectible buttons, flavored lollipops, character journals, scented nail polish, flavored lip gloss and wish bracelets are part of the new line. The items range in price from US$2.50 to US$14.50 and will be in stores through Easter.

Tween Brands is also supporting Maryoku Yummy with marketing assets, in-store signage, commercials on the Tween Network, print catalog ads, online at www.shopjustice.com and www.YummyWishes.com.