With the 56th annual UK Toy Fair well underway in London, BBC Worldwide has been busy making consumer products deals for preschool brands Charlie and Lola and the Teletubbies.
Because its clothing and toiletries lines for Charlie and Lola have been so popular, BBCW has struck a two-year renewal with Marks and Spencer and H&A, respectively, along with expanding the ranges to include new items this spring. M&S’s collection will include raincoats, t-shirt and shrug sets, t-shirt and jacket sets, shorts and tights sets, shortie pajamas and washbags, balloon long leg pajamas, nightdresses and packs of t-shirts, socks, briefs and vests. Meanwhile, H&A will keep its existing line of product, as well as developing new ones. BBCW’s master toy deal with Golden Bear is also getting an extension and will include new plush items.
As for its evergreen brands, BBCW has also brought on Jumbo Games to develop licensed Teletubbies puzzles, with the first range to hit retail this March, targeting kids two and up.