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4Kids and Burger King launch Cabbage Patch Kids promo

Cabbage Patch Kids will be part of Burger King's Kids Meal for the second year in a row, thanks to a new deal between the QSR giant and 4Kids Entertainment.
January 29, 2009

Cabbage Patch Kids will be part of Burger King’s Kids Meal for the second year in a row, thanks to a new deal between the QSR giant and 4Kids Entertainment.

Supported by TV and online advertising, BK newsletters, in-store POP promo materials and displays, the new Cabbage Patch Kids girls premium packages will roll out to more than 8,500 Burger King restaurants in the US, Canada and to its outlets in more than 30 countries worldwide in February.

The branded Kids Meal will contain one of six CPK 3 ½-inch mini dolls with color-streaked hair and fashion clothing decals to create customized outfits. An interactive CPK webpage is currently up at www.ClubBK.com and is also supported by the two-to-four million BK newsletters distributed at the restaurants.

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