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Disney Channel and Playhouse Disney UK post record ratings for 2008

Disney Channel UK now reaches two million kids across the territory, while preschool channel Playhouse Disney doubled its 2007 share in 2008, making it the fastest-growing kids channel of the year.
January 23, 2009

Disney Channel UK now reaches two million kids across the territory, while preschool channel Playhouse Disney doubled its 2007 share in 2008, making it the fastest-growing kids channel of the year.

Disney Channel’s multiplex share is now up 9% over the past year, with a 5.1% share that beat its 2007 record of 4.9%. Ratings highlights include TV movie Camp Rock, with 2.4 million viewers tuning in on its premiere weekend, surpassing High School Musical‘s first run by 23%, and tween series Hannah Montana that reached 1.2 million kids each week last year.

Meanwhile, Playhouse Disney’s audience share rose by more than 50% year-on-year. Mickey Mouse Clubhouse celebrated its best quarter, reaching 3.8 million sets of young eyeballs.

And premium movie channel Disney Cinemagic HD had a notable 2008 with its highest-ever ratings following its high-definition format launch on Sky this past December. All in all, Disney’s channels averaged 30.4% share amongst kids in multi-channel homes.

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