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Turner enters joint-venture to launch Hindi entertainment channel

In an effort to target urban Indian viewers, Turner International has partnered with Alva Brothers Entertainment to create Real Global Broadcasting, a Hindi entertainment TV channel that's slated to debut in March.
January 22, 2009

In an effort to target urban Indian viewers, Turner International has partnered with Alva Brothers Entertainment to create Real Global Broadcasting, a Hindi entertainment TV channel that’s slated to debut in March.

Real, a 50/50 joint-venture between the two companies, will offer a fun and positive experience with interactive entertainment, hoping to reach the modern Indians, blending non-fiction and fiction with a storytelling approach. The digitally encrypted pay-TV channel will be distributed through Zee Turner, available through the country on cable and digital platforms.

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