It looks like Arabic preschoolers are finally getting their own TV channel. The Qatar Foundation for Education Science and Community Development debuted the pan-Arabic channel Baraem last Friday at 6 a.m. local time, targeting young viewers between three and six years old, parents and kindergarten teachers.
The channel programming is so far split between 85% acquired content and 15% original programming, all of which is meant to encourage cognitive and development skills. The channel also launched alongside an interactive preschool website at www.baraem.tv to provide games, educational tools and activities for mothers and nurseries with age-appropriate knowledge of Arabic writing and language.
Baraem’s launch has caused Al Jazeera Children’s Channel to refocus its own target audience. JCC, which launched in 2005, is now aimed at kids seven to 15, with 60% of programming coming from original content. Baraem is a free-to-air, Arabic-language channel with a 17-hour daily schedule that reaches all Arab countries and Europe through Arabsat, Nilesat and Hotbird.