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NVCP signs IMC for Dora electronic toys in Europe

It looks like preschoolers across Europe will soon be making music with Dora the Explorer, thanks to a new licensing agreement with consumer electronics manufacturer IMC Toys.
January 13, 2009

It looks like preschoolers across Europe will soon be making music with Dora the Explorer, thanks to a new licensing agreement with consumer electronics manufacturer IMC Toys.

Nickelodeon and Viacom Consumer Products has signed a three-year deal with the Spanish CE company for a new line of electronic musical instruments. The range includes Dora keyboards, electric guitars, xylophones, microphones and musical mats. On the non-music front, IMC will also offer a walkie talkie set and a secret diary (except in the UK) that comes with a magic pen for writing and revealing invisible secrets.

Product is set to rollout at retail this fall in 33 European territories including France, Germany, Italy, Netherlands, Spain and the UK.

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