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Lego, WWE and Bakugan get electrified

With CES set to get underway in Las Vegas, it looks like several properties are readying new consumer electronics deals. To get the ball rolling, electronics and software company Digital Blue has just picked up licenses for Lego, WWE and Bakugan.
January 7, 2009

With CES set to get underway in Las Vegas, it looks like several properties are readying new consumer electronics deals. To get the ball rolling, electronics and software company Digital Blue has just picked up licenses for Lego, WWE and Bakugan.

The company, looking to complement its female-oriented Disney line, will create exclusive and brand-inspired lines targeting youth and teen males based on the properties, offering cost-conscious product, ranging from US$14.99 to US$79.99 at all major US retailers starting in May 2009.

For Lego, Digital Blue is developing digital cameras (some Bionicle-inspired), digital video cameras, MP3 players, speakers, walkie talkies and accessory cases. WWE will also see digital cameras, MP3 players, walkie talkies and accessory cases, as well as boom boxes and alarm clock radios.

And for Bakugan, Digital Blue is introducing the first CE-line for the property with digital cameras, alarm clock radios, walkie talkies and MP3 players.

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