One thousand square feet of Nintendo merch is set to greet customers at Toys ‘R’ Us’ flagship store in Times Square in a new department on level one.
Holiday shoppers will get to play select games on an expansive interactive Wii wall and demo some DS games on the eight handheld systems set up in the boutique. Also inside the department will be a Nintendo gallery with images from the company’s history of classic and current games.
Nintendo experts will be on hand to walk shoppers through the department experience, which will be around past the holiday season, and provide info about the products. A full range is also located in the ‘R’ Zone department on TRU’s lower level.