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Milkshake sets up shop for brands online

Five's hit preschool block Milkshake is entering the online retail space in the UK.
December 15, 2008

Five’s hit preschool block Milkshake is entering the online retail space in the UK.

Operated by Digital stores on behalf of Five, Milkshake’s branded online store, accessed via www.five.tv/milkshake, is offering up products based on its popular properties, including Noddy, Roary the Racing Car and Peppa Pig.

The launch of new shop also brings with it cross-promo opportunities, such as a ticket-purchasing feature for its touring stage show, Milkshake! Live: My First Concert.

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