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Video games bucking recession sales stall says NPD Group

Further proof that video games and their related console sales remain buoyant in the face of the economic downturn, US industry tracker The NPD Group reports the industry's US revenues should crack the US$22 billion mark by year's end.
December 12, 2008

Further proof that video games and their related console sales remain buoyant in the face of the economic downturn, US industry tracker The NPD Group reports the industry’s US revenues should crack the US$22 billion mark by year’s end.

Total month sales are up 10% from last November, despite that fact that the post-Thanksgiving shopping period is seven days shorter this year. NPD’s Consumer Spending Indicator also found that video games was the category consumers were least likely to cut back on purchasing from this holiday season as video games remain a relatively inexpensive form of entertainment with long-term play value and encompass a wide range of content to meet the needs of a variety of users.

Year-to-date game sales, meanwhile, are up 31%. Notable kid-friendly titles on the top-10 list include Nintendo’s proprietary games, such as Mario Kart, Wii Fit, Wii Play and Wii Music. On the Nintendo front, the industry giant has just set new hardware sales records, selling more than 3.6 million console systems in November, including more than two million Wii consoles and more than 1.56 million DS units.

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