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ITV ushers in Britannia High licensees

A UK licensing program for ITV's tween musical drama property Britannia High is well on its way, with eight partners on-board to launch products inspired by the series' characters.
December 9, 2008

A UK licensing program for ITV’s tween musical drama property Britannia High is well on its way, with eight partners on-board to launch products inspired by the series’ characters.

The lifestyle licensees include Christy’s Group (fashion dress-up and union flag dresses), Global Licensing (fashion t-shirts and sweatshirts), SilverKnit (teen and ladies nightwear, underwear and swimwear for girls nine and up), Fashion UK (fashion t-shirts), Powerplay Textiles (nightwear, t-shrits, underwear for tween girls), JBI Footwear/Sutton Group (lifestyle footwear, shoe accessories and multiples), Danilo Promotions (greeting cards and calendars) and Panini (collectible photo-cards).

Product will hit the high street just in time for the holidays at a number of major retailers, including Asda/George, Mothercare, Sainsburys and Tesco.

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