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HIT launches Fireman Sam site

Fireman Sam is HIT Entertainment's first property to get the CGI art treatment online with the launch of www.firemansam.co.uk
December 8, 2008

Fireman Sam is HIT Entertainment’s first property to get the CGI art treatment online with the launch of www.firemansam.co.uk

Developed by HIT’s in-house digital team and London-based digital communications agency Naked Penguin Boy, the site invites kids to enter Fireman Sam’s village of Pontypandy, play games, explore activities and navigate through a fire station behind the steering wheel of Sam’s fire engine. A new parents’ area will include at-home activities and safety tips for parents.

The site’s launch ties in with the November 24 direct-to-DVD release of Fireman Sam – The New Hero Next Door in the UK, which features the new CGI animation, five new episodes and a Christmas special. The new series will air in the territory from February 2009.

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