Fireman Sam is HIT Entertainment’s first property to get the CGI art treatment online with the launch of www.firemansam.co.uk
Developed by HIT’s in-house digital team and London-based digital communications agency Naked Penguin Boy, the site invites kids to enter Fireman Sam’s village of Pontypandy, play games, explore activities and navigate through a fire station behind the steering wheel of Sam’s fire engine. A new parents’ area will include at-home activities and safety tips for parents.
The site’s launch ties in with the November 24 direct-to-DVD release of Fireman Sam – The New Hero Next Door in the UK, which features the new CGI animation, five new episodes and a Christmas special. The new series will air in the territory from February 2009.