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Upper Deck broadens Dinosaur King program

4Kids Entertainment has been busy rounding out its licensing program for Dinosaur King lately, and Upper Deck is the latest partner to join the roster.
December 1, 2008

4Kids Entertainment has been busy rounding out its licensing program for Dinosaur King lately, and Upper Deck is the latest partner to join the roster.

In addition to the Dinosaur King trading cards it launched in late October, the card giant is now on-board to produce sticker packs and sticker albums for a September 2009 rollout across the UK, Germany, France, Nordic and Eastern Euro territories. A second distribution phase will see the licensee penetrate Latin America.

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