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Paramount inks deal with Madame Alexander

In a new deal with Paramount Licensing, high-end doll company Madame Alexander will be rolling out dolls based on Charlotte's Web and Grease.
November 26, 2008

In a new deal with Paramount Licensing, high-end doll company Madame Alexander will be rolling out dolls based on Charlotte’s Web and Grease.

Two dolls from Charlotte’s Web, an eight-inch vinyl/plastic Wendy doll with Wilbur the pig and Gussie the Goose (SRP US$84.95), and an 18-inch cloth doll with Wilbur (SRP US$59.95), along with 10-inch Rizzo, Sandy and Frenchie vinyl plastic dolls from Grease (SRP US$125), will hit retail in spring 2009 at bookstores, card & gift, department, mid-tier, specialty, toy stores, online and direct response.

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