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NPD study finds toy spending unaffected by economic climate

It's no secret that the economy has seen better days, but the toy industry seems to have less to worry about for the upcoming holiday season.
November 19, 2008

It’s no secret that the economy has seen better days, but the toy industry seems to have less to worry about for the upcoming holiday season.

Though The NPD Group reports that sales are flat compared to 2007 on a year-to-date basis, its Consumer Spending Indicator study found that toy spending was rarely mentioned as a category that consumers would cut back on as a result of the struggling economy.

And since half of toy sales tend to occur during the Q4, the industry is projected to realize US$22 billion for the year, up from the US$11 billion from the first three quarters.

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