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TRU and Safe Kids Worldwide introduce safe toy and tips list

Toys 'R' Us is taking an extra step to help gift-givers in deciding on the best and safest purchases for children on their shopping lists this Christmas.
November 17, 2008

Toys ‘R’ Us is taking an extra step to help gift-givers in deciding on the best and safest purchases for children on their shopping lists this Christmas.

According to Safe Kids Worldwide, a child injury prevention organization, US emergency rooms treat approximately 217,000 toy-related injuries, so both TRU and the org have partnered to develop a Safe Holiday Toy Shopping and Play Tips list. The microsite (www.toysrus.com/safety) houses information from gift selection, proper assembly, maintenance and supervision. Sales associates in bricks-and-mortar stores will also offer toy selection advice, as well as through TRU’s new Gift Finder on its e-commerce site.

The microsite will focus on educating parents, caregivers, friends and other family members from now to the end of December, and through the rest of the year.

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