Gogo’s Crazy Bones, the collectible figures craze that’s taken UK kids by storm, may soon be finding homes on international playgrounds thanks to the appointment of new international agents.
UK-based Bulldog Licensing has inked two new rep deals in Australia and Germany, respectively. Down Under, Wild Pumpkin, which also holds the rights to Care Bears, WWE and LazyTown, will be handling L&M plans, while to distribution goes to Moose Enterprises. CPLG, meanwhile, will launch the property in Germany, where it joins a portfolio that includes Marvel, Sesame Street and SpongeBob SquarePants.
Aimed at boys and girls four to 11, demand for Gogo’s Crazy Bones has nearly exceeded supply in the UK, attracting the attention of several licensees. To date, Bulldog has signed publishing (Penguin), wheeled toys (Halsall) and Poetic Gem (apparel), among others.