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4Kids and Jim Henson go Global in Japan

4Kids Entertainment and The Jim Henson Company have inked a multi-year agreement with Global Brands Group to serve as the sub-agent and master licensee for the Jim Henson Designs property in Japan.
November 14, 2008

4Kids Entertainment and The Jim Henson Company have inked a multi-year agreement with Global Brands Group to serve as the sub-agent and master licensee for the Jim Henson Designs property in Japan.

As sub-agent and master licensee, Global Brands Group will look to bring Jim Henson Designs into several categories, including accessories, apparel, domestics, footwear, gifts and more in Japan.

As well, Global Brands will spearhead promotional and marketing events throughout the country.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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