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People moves: Disney Channel UK adds marketing director

Christine Madden joins Disney Channel UK as the new executive marketing director for the UK and Ireland.
November 12, 2008

Christine Madden joins Disney Channel UK as the new executive marketing director for the UK and Ireland.

In the new role, Madden will oversee all on-air and off-air marketing strategies for the channel and will also work closely with the other divisions of The Walt Disney Company to continue to build the channel’s successful franchises.

Madden comes to the House of Mouse after six years at BBC One, where she was head of marketing and was responsible for the channel’s re-positioning in 2002.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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