After 20 years on the air, The Simpsons is marking another first in the licensing and promo realm as Burger King rolls out its largest Kids Meal program based on a TV series today.
The Hang Out With The Simpsons! promo is rolling out simultaneously in the US and 58 other territories across the globe and is being supported by an extensive marketing campaign, including national TV advertising (the US, Turkey, Spain, Germany, Netherlands, Argentina and New Zealand) and in-restaurant promotions. The promo will also have a spot on the QSR’s dedicated kids site www.ClubBK.com. The US version of the site is sporting a new Simpsons game and the campaign gets the spotlight in the company’s Adventures Newsletter domestically.
Hang Out With the Simpsons! Kids Meal buyers will receive one of six new character-themed collector toys that join together so kids can put their own spin on the couch adventure, a.k.a. the iconic opening sequence of The Simpsons where Homer, Bart et. al. gather in front of the TV.