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More online shopping this year than ever before: Study

A record 71% of US consumers will spend at least part of their holiday budgets at online retailers, according to Deloitte's annual holiday survey of retail spending and trends.
November 10, 2008

A record 71% of US consumers will spend at least part of their holiday budgets at online retailers, according to Deloitte’s annual holiday survey of retail spending and trends.

Online shopping ranked second in the survey behind discount department stores. More than one in five (21%) surveyed plan to shop entirely online and 24% of total dollars spent will be spent online.

As for what they’re buying, kid-oriented gifts are topping the shopping lists. The consumers surveyed were particularly keen on picking up Nintendo’s Wii gaming system, iPods, Sony’s PlayStation and Microsoft Xbox. Other top gifts included two computer games — Wii Fit and Guitar Hero — Apple’s iPhone, Barbie and American Girl products and Hannah Montana merchandise.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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