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Character Options to sponsor Disney Channel UK

Disney Channel UK has inked a sponsorship deal with UK toyco Character Options around Hannah Montana throughout November.
November 6, 2008

Disney Channel UK has inked a sponsorship deal with UK toyco Character Options around Hannah Montana throughout November.

The three-week sponsorship campaign includes on-air and online messaging on Character Options’ Hannah Montana range and starts at the beginning of November.

A series of dedicated sponsorship bumpers highlighting the range will rotate alongside Hannah Montana broadcasts on Disney Channel.

As part of the promotion, fans of the show will be invited to enter a competition via the homepage of www.disney.co.uk where 10 entrants can win a complete set of the product range.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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