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Brooks Fitch to develop Precious Moments apparel

Gift and collectible brand Precious Moments and Brooks Fitch Apparel Group, a children's apparel company, have signed a partnership to develop a full line of infant and toddler apparel.
November 5, 2008

Gift and collectible brand Precious Moments and Brooks Fitch Apparel Group, a children’s apparel company, have signed a partnership to develop a full line of infant and toddler apparel.

The deal, brokered by United Media, will allow Brooks Fitch Apparel Group to create infant and toddler apparel, including layettes, sleep n’ play, sleepwear, dresses, sportswear and playwear.

Products will hit US retail February 2009 at mid-tier and mass stores.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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