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People moves: 4Kids Entertainment names new ad VP

New York City-based 4Kids Entertainment has promoted Matthew Miller to the position of VP of advertising sales.
November 5, 2008

New York City-based 4Kids Entertainment has promoted Matthew Miller to the position of VP of advertising sales.

In his new role, Miller will take on expanded oversight of national advertising for 4Kids’ properties, playing an integral role in the media sales planning and strategy for 4KidsTV, as well as for 4Kids VOD, its video-on-demand unit. As well, Miller will assist with managing ad inventory and devising sales goals for the advertising team.

Miller joined the 4Kids advertising sales team in 2002 after a six-year stint with Turner Broadcasting, where he worked in marketing and ad sales on for Cartoon Network, TBS and TNT.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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