Cartoon Network Enterprises’ Ben 10 Alien Force will be getting the Toys ‘R’ Us boutique treatment next month.
For the second-consecutive holiday season, Ben 10 will have a major presence at the Toys ‘R’ Us Times Square location with the installation of a dedicated boutique. The area will feature a wide selection of Ben 10 merch including action figures, vehicles, role play items, DVDs, video games and apparel.
The boutique will be decked out with custom in-store signage and a window display on 44th Street. The display will be visible from the Macy’s Thanksgiving Day Parade, generating additional exposure during the annual event.