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Ben 10 boutique coming to Times Square Toys ‘R’ Us

Cartoon Network Enterprises' Ben 10 Alien Force will be getting the Toys 'R' Us boutique treatment next month.
October 29, 2008

Cartoon Network Enterprises’ Ben 10 Alien Force will be getting the Toys ‘R’ Us boutique treatment next month.

For the second-consecutive holiday season, Ben 10 will have a major presence at the Toys ‘R’ Us Times Square location with the installation of a dedicated boutique. The area will feature a wide selection of Ben 10 merch including action figures, vehicles, role play items, DVDs, video games and apparel.

The boutique will be decked out with custom in-store signage and a window display on 44th Street. The display will be visible from the Macy’s Thanksgiving Day Parade, generating additional exposure during the annual event.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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