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Happy Bunny licensees and international agents multiply

CopCorp Licensing has scored two new overseas licensees in France and Poland as well as the appointment of two new agents in Turkey, South East Asia and Greater China for It's Happy Bunny by Jim Benton.
October 23, 2008

CopCorp Licensing has scored two new overseas licensees in France and Poland as well as the appointment of two new agents in Turkey, South East Asia and Greater China for It’s Happy Bunny by Jim Benton.

In France, CCI Shoes has been granted the right to develop and market It’s Happy Bunny slippers, canvas footwear, flip-flops and boots. This deal was negotiated by MJA Licensing as the appointed agent for the program in France.

B&S Polska will market backpacks, bags, pencil cases, wallets, purses, mobile punches, CD holders and toiletry bags.

As well, MediaLink has been appointed to manage the licensing program in Southeast Asia (Singapore, Malaysia, Indonesia and the Philippines and Greater China, Hong Kong, Macau and Taiwan). And finally, Sinerji Ltd. has been appointed to manage the licensing program for the surly rabbit in Turkey.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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