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American Eagle launches kids site, gets Jonas Bros. onboard

Pittsburgh, Pennsylvania-based American Eagle Outfitters has launched its new e-commerce kids site 77kids by american eagle.
October 23, 2008

Pittsburgh, Pennsylvania-based American Eagle Outfitters has launched its new e-commerce kids site 77kids by american eagle.

The debut apparel slate includes denim, fleece, t-shirts, dresses, outerwear, footwear and accessories and is available today at www.77kids.com.

On Sunday, November 16 at 3 p.m. EST, 77kids.com will celebrate its launch with an exclusive one-time concert event with the Jonas Brothers. The intimate concert will stream on the website one-time only, for fans worldwide. The website experience will also include concert performance footage of the Jonas Brothers, interviews and other exclusive content.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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