Pittsburgh, Pennsylvania-based American Eagle Outfitters has launched its new e-commerce kids site 77kids by american eagle.
The debut apparel slate includes denim, fleece, t-shirts, dresses, outerwear, footwear and accessories and is available today at www.77kids.com.
On Sunday, November 16 at 3 p.m. EST, 77kids.com will celebrate its launch with an exclusive one-time concert event with the Jonas Brothers. The intimate concert will stream on the website one-time only, for fans worldwide. The website experience will also include concert performance footage of the Jonas Brothers, interviews and other exclusive content.