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Jakks gets jump on National Cupcake Week

Jakks Pacific has got a jump on National Cupcake Week with a special Girl Gourmet Cupcake Maker event at Toys 'R' Us Times Square today.
October 17, 2008

Jakks Pacific has got a jump on National Cupcake Week with a special Girl Gourmet Cupcake Maker event at Toys ‘R’ Us Times Square today.

iVillage.com chief toy officer Elizabeth Werner will be hosting the event where kids will be asked to decorate their own cupcakes with the Jakks baking toy.

Jakks has high hopes that its Girl Gourmet Cupcake Maker line will be a hit among girls eight years old and up for the Christmas season.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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