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SpongeBob continues TV reign

Nickelodeon's SpongeBob SquarePants continues to score high ratings, attracting nearly eight million total viewers for the premiere of SpongeBob SquarePants' WhoBob What Pants?.
October 16, 2008

Nickelodeon’s SpongeBob SquarePants continues to score high ratings, attracting nearly eight million total viewers for the premiere of SpongeBob SquarePants’ WhoBob What Pants?.

According the latest Nielsen ratings, the half-hour SpongeBob special drew 7.7 million total viewers, a 225% increase over last year’s time period.

The special ep garnered triple-digit increases with all core kid and tween demos, averaging a 11.8/4.1 million kids 2-11 (up 189%); a 12.7/2.7 million kids six to 11 (up 152%), and a 10.8/2.3 million (up 168%) tweens 9-14.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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