News

RAI signs deal with YouTube

Italian network RAI has signed a deal with YouTube to make a selection of its library available on the online platform.
October 15, 2008

Italian network RAI has signed a deal with YouTube to make a selection of its library available on the online platform.

The agreement marks a shift in the net’s strategy to maximize the distribution and monetization of its content through revenue sharing deals.

RAI will be uploading a number of videos to YouTube each week and making them available through a branded channel: http://it.youtube.com/rai.

The net will be using YouTube’s VideoID tech to manage and protect its content on the site. Other key YouTube partners have also adopted this tool, including CBS, Lionsgate, Electronic Arts, Sony BMG Europe and AFP.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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