Lanie Richberger has been named VP of research for Turner Broadcasting System’s Animation, Young Adults and Kids Media group.
Richberger will interface with organizations such as Nielsen Media Research, Nielsen Online, Rentrak and Omniture SiteCatalyst. Richlberger will provide research information to non-traditional media sources such as wireless, broadband and interactive television.
Additionally, Richberger will oversee all consumer focus group testing and other quantitative studies, including annual brand studies and syndicated research.
Richberger joins TBS from Sesame Workshop.