News

TBS names new VP

Lanie Richberger has been named VP of research for Turner Broadcasting System's Animation, Young Adults and Kids Media group.
October 14, 2008

Lanie Richberger has been named VP of research for Turner Broadcasting System’s Animation, Young Adults and Kids Media group.

Richberger will interface with organizations such as Nielsen Media Research, Nielsen Online, Rentrak and Omniture SiteCatalyst. Richlberger will provide research information to non-traditional media sources such as wireless, broadband and interactive television.

Additionally, Richberger will oversee all consumer focus group testing and other quantitative studies, including annual brand studies and syndicated research.

Richberger joins TBS from Sesame Workshop.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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