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Starz expands its partnership with Xbox Live

Starz Media has expanded its partnership with Xbox Live, in an effort to grow its digital distribution presence internationally.
October 14, 2008

Starz Media has expanded its partnership with Xbox Live, in an effort to grow its digital distribution presence internationally.

The new digital rental deal will make anime movies and other popular titles from Starz Media catalogue including action animation titles such as Hellboy Animated and Stan Lee Presents available via the X-box.

This will mark the first time many of the Anchor Bay and Manga Entertainment titles will be accessible for digital rental in Canada, the UK and other European countries.

Manga Entertainment also previously launched www.manga.co.uk, a destination site for fans of anime in the UK which features clips and other videos from many of the titles.

Titles are available in the Xbox LIVE Video Store for video-on-demand (VOD) purchase, with standard usage rules: Consumers can rent the titles for up to 30 days, and can watch as many times as desired within 24 hours of starting each title.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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