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Spin Master launches new content division

Toronto, Canada-based toyco Spin Master has created an internal entertainment division that will focus on the design, development and production of cross-media properties.
October 14, 2008

Toronto, Canada-based toyco Spin Master has created an internal entertainment division that will focus on the design, development and production of cross-media properties.

Spin Master Entertainment will be lead by longtime employee Matt Wexler, who has been promoted to the position of executive producer.

Also leading the new division will be VP global licensing Adam Beder and chairman and co-CEO Ronnen Harary. Wexler will be based in the company’s Toronto office.

The company will be evaluating new projects with the initial focus being the development and production of new entertainment properties based on original content, co-pros and the development of its own proprietary brands.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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