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Grupo and United Media ink Chavo deal with Fundex

US-based Spanish media company Grupo Televisa and licensing agency United Media have partnered with Fundex Games to launch a toy line based on the new animated series El Chavo.
October 9, 2008

US-based Spanish media company Grupo Televisa and licensing agency United Media have partnered with Fundex Games to launch a toy line based on the new animated series El Chavo.

In December, Fundex will have a four-foot El Chavo toy end-cap, which will initially include, plush, games and puzzles, at major mass retailers across the US.

The program is being featured at 350 Spanish-focused retail stores across North America.

Based on a popular Mexican sitcom, a new animated El Chavo series launched in the US last January with 52 eps airing on Spanish-language broadcaster Univision.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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