News

TeamWorks takes on Bella Sara

Milan, Italy-based licensing agency TeamWorks has reached an agreement with the ITV Global Entertainment to rep girls property Bella Sara in Italy.
October 6, 2008

Milan, Italy-based licensing agency TeamWorks has reached an agreement with the ITV Global Entertainment to rep girls property Bella Sara in Italy.

The property has already sold 50 million trading cards in 240 different countries with more than 2 million registered users on its website.

In Italy, the first Bella Sara cards came out this past summer and the launch of new collection Baby Bella will happens this fall.

A publishing deal with Harper Collins and a videogame deal with Codemaster have also been inked.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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