Jumping the gun on its competitors, Walmart is off to the races on holiday toy sales, dropping the price on 10 hot toys below US$10. And over the next 10 days the retail giant is fast-tracking the opening of Christmas shops in its stores across the US.
The 10 toys making the price cut are:
Barbie and her dog, Tanner
Play-Doh Ice Cream Shop
Assorted Littlest Pet Shop VIPs
Hot Wheels Trick Tracks
Hot Wheels Beast Bash
Fur Real Newborn Animals
Tonka Light and Sound Vehicles
Backugan by Spinmaster
As well, Walmart.com is accepting pre-orders for Fisher-Price’s Elmo Live and is rolling out the new edition to shelves on October 14.
Walmart’s decision to bump up the timing of its holiday campaign was reinforced by its Holiday Shopping Intentions Survey, which found that 33% of Americans buy gifts for their children before other family members. It also found that 30% of Walmart moms are planning on starting their Christmas shopping three months earlier this year.