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Atari appoints Brandgenuity

Atari has appointed Brandgenuity as its North American licensing agent.
September 30, 2008

Atari has appointed Brandgenuity as its North American licensing agent.

Through the partnership, Brandgenuity will work with Atari on developing and implementing a multi-tiered licensing strategy designed to expand the Atari brand beyond gaming and onto lifestyle platforms.

The core target audiences include both adults who grew up with the brand, as well as the new generation of gamers who are experiencing Atari for the first time.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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