News

Good Stuff buys Basic Fun

Long Island City, New York-based The Good Stuff Company, a manufacturer and distributor of licensed products primarily to the amusement park, private label and sporting goods markets, has acquired Basic Fun.
September 26, 2008

Long Island City, New York-based The Good Stuff Company, a manufacturer and distributor of licensed products primarily to the amusement park, private label and sporting goods markets, has acquired Basic Fun.

Basic Fun, the Southampton, Pennsylvania-based maker of impulse-buy toys that has sold more than 65 million units of its various licensed toy miniature key chains, will join Good Stuff Toys and Win Stuff Entertainment as the third operating division of the company.

No terms of sale were released.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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