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Chorion, Penguin Group and Egmont ready Mr Men program

Chorion, Penguin Group and Egmont UK have sealed a comprehensive TV tie-in publishing program to support The Mr. Men Show.
September 15, 2008

Chorion, Penguin Group and Egmont UK have sealed a comprehensive TV tie-in publishing program to support The Mr. Men Show.

The series debuted earlier this year on Cartoon Network in the US, Five’s Milkshake! in the UK and France 5, and now Price Stern Sloan, a division of Penguin Young Readers Group, and Egmont UK are developing a range of books derived from the series.

Both publishing houses will be one-stop shops for the franchise, rolling out tie-in book ranges. In spring 2009, The Mr. Men Show books program will be launched with 8 x 8′s, readers and sticker stories, with more formats to come.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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