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Global toy industry sales up 5% in 2007: NPD Group

Despite a general economical slowdown, worldwide toy market sales topped US$71.96 billion in 2007, a 5% increase over the previous year according to the Global Toy Trends and Forecasts report from market researcher The NPD Group.
September 10, 2008

Despite a general economical slowdown, worldwide toy market sales topped US$71.96 billion in 2007, a 5% increase over the previous year according to the Global Toy Trends and Forecasts report from market researcher The NPD Group.

The report found that North America accounts for 33% of worldwide sales, while European consumers accounted for 30% and sales in Asia made up 24% of the global market.

Sales in the fast-growing BRIC nations (Brazil, Russia, India and China) are outpacing total market sales, representing 11.8% of the overall pie, up from 8.8% in 2004.

Tellingly, the only country to mark a decrease in 2007 was the US. However, NPD estimates the US toy sales will return to growth, and should deliver an increase of 8.8% by 2010 on the average spending on toys for kids.

Next to the US, Japan and United Kingdom generated the most revenue in 2007, posting US$5.95 billion and US$4.38 billion, respectively, in sales.

For more information on the report check out www.npd.com.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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