FitzRoy Media is launching a unique new kids game show concept called BidZerk! at MIPCOM next month.
BidZerk! will have kids bidding for prizes in an online auction, using their knowledge of current events and the three ‘Rs’ as currency. The game is designed to be played across multiple media platforms, including, Web portals and wireless networks, along with an interactive game board.
The company will be looking to sell the format rights to the concept for kids nine to 14 in Cannes.
FitzRoy Media recently completed an exclusive financing agreement with Wall Street investors for the marketing of the company’s current slate of programming and development of future properties.