News

FitzRoy Media to launch kids game show at MIP

FitzRoy Media is launching a unique new kids game show concept called BidZerk! at MIPCOM next month
September 10, 2008

FitzRoy Media is launching a unique new kids game show concept called BidZerk! at MIPCOM next month.

BidZerk! will have kids bidding for prizes in an online auction, using their knowledge of current events and the three ‘Rs’ as currency. The game is designed to be played across multiple media platforms, including, Web portals and wireless networks, along with an interactive game board.

The company will be looking to sell the format rights to the concept for kids nine to 14 in Cannes.

FitzRoy Media recently completed an exclusive financing agreement with Wall Street investors for the marketing of the company’s current slate of programming and development of future properties.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu