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People moves: PBS Kids Sprout names new SVP

Tom Alexander has been named the new SVP of marketing for PBS Kids Sprout.
September 3, 2008

Tom Alexander has been named the new SVP of marketing for PBS Kids Sprout.

In the new role, Alexander will be responsible for leading all marketing and digital media efforts for the brand, driving strategy for consumer, trade, affiliate and interactive marketing.

He will also lead the ongoing development of SproutOnline.com, as well as any future digital content initiatives.

Alexander comes to Sprout after serving 13 years at Turner Broadcasting in various roles, most recently as the VP of marketing for Cartoon Network.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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